Design is decisions, not options

februari 1, 2018

In this day where we spend more time online than ever.
E-commerce is booming, people are blogging and vlogging about their lives and WordPress is the most dominant Open Source CMS. Whether it’s for blogging, e-commerce or you name it, WordPres always has a solid solution out there. Not surprisingly I use it on many of my webdesign projects.

Theme quality

It’s not really a secret that I believe in websites with purpose.
However with an over saturated theme market and a lot of DIY webmasters it can be hard to choose a quality WordPress theme that fits your needs. There are a lot of bloated themes out there. Some with thousands of options, unhealthy animations and/or with really bad code.

Options, options and more options

Honestly, you don’t need a thousands of options! Why on earth would you possibly want that? Of course a theme is a theme and not a custom built website so it needs some options. But the theme should be designed with a specific type of user in mind.

When you sell a product or service you also don’t cater to anyone. You choose your targeted customers and your theme of choice should fit to that out of the box or almost. If you are not able to make these design choices in advance, you probably don’t know what you want the website to be.

Every website should have a purpose. The purpose and the targeted visitors define a huge percentage of the design.

Animations all over the place

Another request I often get is to put in more animations and pizzazz. Your website should not have animations that are just there for the sake of animation. I mean, not serving any purpose at all.

You may find it amusing and hipster but your visitors don’t, trust me. Ask yourself this question again: “What are visitors looking for and expecting on my website?” Whatever the answer may be, it’s not the animations.

No matter how cool you think the animations are, too many irrelevant animations only distracts the visitors. It’s not what they want and they end up leaving your website.


Like I said, all websites should be designed with purpose. Before choosing a theme, think of what you want the website to do for you. Generally a website should cater to one or some of the following needs:

  • People who are looking for specific information.
  • People who want to buy something or make a donation.
  • People who want to be part of a community.
  • People who are looking to be entertained.

Do not make the mistake that your visitors embody all the needs listed above. For example: Don’t try to entertain people that are looking for specific information. This is actually the mistake people make when they want to overdo the animations on their website.

Stay put to your main purpose and focus on the people that want the same thing.